Google Ads Services
Using Google Search Ads is one of the quickest ways to reach people who want to buy what you have to sell. They’re using Google to search for the product or service you’re selling.
Our Google Ads specialist will help you reach the top of the search results that you want to rank for. We will work with you to understand your offer and get it in front of people who need it. Echo South will also help you with your keyword strategy, even things your competitors aren’t thinking about.
1. First, We Chat
Google Ads was made specifically for reaching potential customers, whether they are ready to buy or looking for your products or services. We start with a deep dive into understanding what your immediate and long-term goals are. We want to know what you expect from your website traffic, appointments, brand awareness, and purchases.
Ad campaigns are unique because every business is unique. Spotlighting your main goals helps bring in more qualified leads through your Google Ad campaign, resulting in lower costs to get the customers that need you. Having these goals clearly defined makes a huge difference in the cost-effectiveness of your Google Ad campaign.
Once we have established your goals, we can begin Step 2, keyword and audience research.
2. Keyword Research & Strategy
Defining the goal of your campaign is just the exciting start! The next step is Keyword research. It is essential for understanding which keywords (what people are searching) you should be investing in and which keywords you should avoid. Not many people know this, but some keywords can be much more expensive than similarly related keywords. Echo South does a thorough keyword research into which keywords your Google Ads campaign should be targeting and provides other potentially valuable keywords.
Once we’ve discussed which keywords will be the focus of your campaign, we start the next step, creating your Ads!
3. Creating Your Ads
Now that we know what keywords make the most sense, we start writing keyword-rich ad copy that will resonate with the desired audience’s searches.
There are many types of ads available, each with specific advantages and disadvantages over the other. Setting up the right type of ad campaign in Google Ads with the right information in the right places can be confusing. Our team of Google Ads experts works to create highly effective ad campaigns that align with the goals we defined in the beginning.
When creating Ads, we make sure to include several variations of headlines, descriptions, and other text to allow for A/B testing and the ability to gather data to optimize your ad campaign in the future.
Once you approve those versions, we Go Live!
4. Going Live with your Google Ads
This is the exciting part! We get to launch your campaign so you can sit back, relax, and watch the clicks (or calls!) come in! While your Google Ads are running, we will update and curate your keyword list to ensure that your budget is being spent on the right keywords and reaching the right people. It pays to have someone making sure every penny spent is valuable.
We also monitor when your ads are seen the most and configure your Google ads schedule to maximize the cost efficiency. Just because we launched a Google Ads Campaign doesn't mean we are done. We keep an eye on things to make sure you are getting the best value for your campaign budget.
We will send you a detailed monthly report outlining the performance of your ads, your top-performing keywords, clicks, impressions, and costs.
How Echo South can help with Google Ads
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