We run Google Local Service Ads and Google Ads exclusively for HVAC, plumbing, and electrical companies. You only pay when the phone rings — and if it doesn’t, you don’t pay us either.
You’re paying for clicks. You’re not getting calls. Someone set this up, took the money, and disappeared.
The shop down the street with worse reviews is showing up first. Google Local Service Ads aren’t even on your radar.
They sent you reports full of “impressions” and “engagement.” None of it told you whether you booked more jobs.
You’ve got a truck to drive, a crew to manage, and customers to bill. You need someone you can hand this to.
We don’t do social media. We don’t do “branding.” We don’t do twelve things badly. We do the work that puts your phone number in front of someone whose AC just died at 2 PM in July.
The pay-per-lead ads at the very top of Google with the “Google Guaranteed” checkmark. Highest-intent traffic on the internet. We handle setup, lead disputes, and ongoing optimization.
Targeted campaigns for the searches your buyers are typing right now — by service, by neighborhood, by emergency. Real landing pages, not your homepage. Real call tracking, not vanity metrics.
You’ll know exactly which ad brought which call, which call became a job, and what each job cost you in marketing dollars. Monthly report you can actually read. No jargon.
We’re a new agency. We need case studies. So we’re offering 2 contractors the chance to work with us — completely free for 60 days — in exchange for letting us write up the results when we’re done.
Full Google Local Service Ads + Google Ads management for two months. No fee, no contract, no payment information. The only thing we ask is permission to share the results (with your numbers anonymized if you prefer) once the pilot ends.
Book a call. We’ll record a Loom showing exactly what we’d change about your Google presence. No pitch.
Day 1LSA verification, ad accounts, landing page, call tracking. Done in our first two weeks.
Week 1-2Ads go live. Phone starts ringing. We monitor daily and adjust based on which keywords are converting.
Week 3+You get a one-page report: calls, booked jobs, cost per lead, and what we’re optimizing next.
MonthlyNo “custom enterprise solutions.” No “let’s hop on a call to discuss pricing.” Here’s what it costs. Ad spend with Google is separate and goes directly to Google — we never mark it up.
Free in exchange for a case study at the end. Limited to 2 contractors.
Management of LSA + Google Ads with a performance guarantee. No qualified leads = no payment that month.
For contractors running multiple service areas, locations, or trucks who need campaign sophistication.
We know your seasonality, your search terms, your service-call economics, and what a “good cost per lead” actually means for an HVAC tech vs. a plumber vs. an electrician.
No account managers, no junior staff, no three layers between you and the operator. When something needs fixing, you call me and it gets fixed.
If our work doesn’t produce qualified leads in any given month, you don’t pay our fee. We’re not aware of another agency in this space willing to put that in writing.
Month to month. Cancel any time. If we’re not delivering, you shouldn’t have to fight a 12-month agreement to leave.
“Marketing for trades shouldn’t be a mystery. You spend money, the phone rings, you book jobs. Anything else is noise.”
I’m Brendan, Managing Partner at Echo South. I spent years running operations for businesses where every dollar in marketing had to justify itself in revenue — no exceptions. That experience translates directly to what trades contractors need.
Most marketing agencies try to do everything for everyone. We do one thing — Google ads for home service contractors — because that’s what consistently produces booked jobs without burning your budget on awareness campaigns and engagement metrics that don’t pay the bills.
If you’re a contractor who wants someone who’ll pick up the phone, send you numbers that mean something, and treat your ad spend like their own money — let’s talk.
None, but we get it — “free” makes people suspicious. Here’s the actual deal: we need case studies to grow. We’ve allocated 2 spots for contractors willing to let us run their Google ads for 60 days at no cost. At the end, you give us permission to write up the results (numbers can be anonymized if you prefer) and a short testimonial. That’s it. No payment info requested, no contract.
Yes. Start with the free audit — we’ll review what your current person is doing and tell you honestly whether it’s working. No need to switch anything. If we spot issues, we’ll show you what we’d do differently. You take it from there.
Google Local Service Ads can start producing calls within 7-10 days of going live. Google Search Ads typically need 2-3 weeks to optimize and produce a consistent lead flow. By day 30 you should have a clear sense of cost-per-lead and lead quality. By day 60, we have enough data to make real optimization decisions.
Your ad spend with Google is separate and paid directly to Google — we never mark it up or take a cut. Most contractors start at $1,000-$3,000/month in ad spend depending on service area size and competition. We can start lower and scale as the data justifies it. Call tracking software (CallRail) runs about $45/month and we set it up for you.
Cancel any time. We don’t do long-term contracts. We’d rather earn your business every month than trap you in one. When you leave, you keep your Google Ads account, your landing page, and your call tracking setup — we hand it all over clean.
Yes. We’re based in Middle Tennessee but the work is location-independent — Google Ads and LSAs run for any service area in the US. We currently have capacity to take on contractors anywhere we don’t already have a competing client in the same metro.
Tell us where to send the audit. We’ll record a Loom in the next 48 hours showing 3 specific things we’d change about your Google presence — whether you ever hire us or not.
No payment info. No newsletter signup. We’ll send the video, you watch it, you decide.